Mystery Maid

A cleaning service cleans the wrong house. The story is funny, but how did the cleaning service not catch this problem? One reason: communication.

What if the cleaning company had contacted the "right" customer to determine her satisfaction? What if the cleaning company had sent something in the mail to the "right" person? What if the cleaning company would have contacted the "right" customer before the next visit to confirm the appointment?

There's lots of other ways. The main point. Communication with your customers is the first step toward making them happy.