Loving Your Customer
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These companies all share one common attribute: care. They care about making people happy. Yeah, they make mistakes and they don't make everybody happy. But, their customers sense the caring attitude because they hear it and see it everyday.
These companies don't have any real competition because no one else in their industry stresses customer service in the same manner. Providing excellent customer service can't be accomplished by setting policies or rules. Customer service only occurs when an employee feels like their work performance determines the future success of the company.
Labels: Customer Service

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